IBP NEWS
SIG LAUNCHES
WORLD’S-FIRST ALU LAYER-FREE
FULL BARRIER
SOLUTION SIG, THE PIONEER OF ASEPTIC CARTON PACKAGING WITHOUT
ALUMINIUM LAYER, ANNOUNCES THE COMMERCIAL LAUNCH
OF ANOTHER INDUSTRY-FIRST: SIG TERRA ALU-FREE + FULL
BARRIER FOR MULTI-SERVE ASEPTIC CARTONS.

St Austell Brewery Re-Brand
St Austell have undertaken this
journey whilst always respecting
and taking great pride in their rich
history but also embracing a shared
commitment to their ambitions for the
future and the generations to come.

The striking new visual identity draws
inspiration from their heartland and
6 heritage. The iconic castle has been
positively evolved, and they changed the
distinctive black and gold into a more
modern palette of deep blue inspired by
the coastline and warm copper.

The castle symbol (which first
appeared as part of founder Walter
Hicks’ family coat of arms) is the
enduring emblem. The castle has been
part of the St Austell Brewery branding
Building on the success of this
groundbreaking packaging material
innovation in the field of single-serve
cartons with over 300m packs sold in
China since 2023 SIG is scaling up the
world’s first, aluminium-layer-free
full-barrier packaging material to
multi-serve aseptic cartons and ready
to provide it at scale to customers
around the globe.

The packaging structure for multi-
serve cartons with no aluminium
layer cuts the carbon footprint of
SIG’s standard aseptic cartons by up
to 61% when combined with forest-
in some form since the 1950s. In the
new evolved identity, the castle remains
at the heart of the brand; it has been
reworked in a more contemporary way
and reproduced in copper a colour
inspired by our natural surroundings
and the brewing process.

Today marks the digital rollout
of our new branding. The physical
branding will change over a planned
INTERNATIONAL BOTTLER & PACKER | JULY 2025