passion
f or
excellence WINES & SPIRITS CHRONICLE
THE US HAS BEEN A REAL TRAILBLAZER IN
OUR PAPER BOTTLE REVOLUTION. THEIR
WINES AND SPIRITS BRANDS WERE AMONGST
THE FIRST TO MOVE TO THE FRUGAL BOTTLE
AND ITS CLEAR THERE’S AN INCREASING
MARKET FOR PEOPLE WHO WANT TO DRINK
MORE SUSTAINABLY.

Malcolm Waugh, Frugalpac CEO
Monterey Wine Company General Manager Shannon Valladarez
said, “At Monterey Wine Company pioneering innovation embracing
new technologies and driving much-needed sustainability and
efficiency in the wine packaging industry is written into our DNA.”
“As the first U.S. producer of the Frugal Bottle, we are proud
to partner with Target to bring The Collective Good wines to
nearly 1,200 stores in the revolutionary paper Frugal Bottle.”
LWX Vice President, Business Development and Sales
Graham Nordin said, “We’re incredibly proud to partner with
Target to bring an innovative and sustainably focused wine
brand to their guests across the US.

“Sourced from sustainably-minded, quality driven wineries
from around the world and then brought together in a
recyclable paperboard bottle – Collective Good is committed
to protecting the environment, one bottle at a time.”
Frugalpac CEO Malcolm Waugh said, “The US has been a
real trailblazer in our paper bottle revolution. Their wines and
spirits brands were amongst the first to move to the Frugal
Bottle and its clear there’s an increasing market for people
who want to drink more sustainably.

“We’re proud to see Target making this commitment to
stocking the Collective Good in all their retail outlets. It’s a big
endorsement for sustainable low carbon packaging that can
deliver great taste but less waste.”
 www.frugalpac.com
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