IBP WINES & SPIRITS CHRONICLE
Sheridan’s Set to
‘Almost Double’
Volumes Pernod Ricard Partners with Dole in RTD Tie-Up
Casa Redondo expects
the acquisition of
liqueur brand Sheridan’s
to ‘almost double’ the
Portuguese group’s
volumes, its CEO said.

The Malibu & Dole RTD Cocktails range is
due to launch early next year, were, “Inspired
by the popular pairing of Malibu and Dole
pineapple juice,” according to a statement
from Malibu.

The range is being produced, marketed
and distributed by Pernod’s US arm.

“Malibu & Dole have had a long-standing
relationship and have been enjoyed together
by our consumers in bars and homes across
the country for many years,” said Natalie
Accari, Division Vice President, GM, RTD &
Convenience at Pernod Ricard USA.

“This innovation takes our consumers
favourite serve and makes it even more
accessible in a convenient format.”
After the deal to buy
Sheridan’s from Diageo
was announced, Daniel
Redondo said the
acquisition would give his
company ‘a new level of
scale and relevance in the
global spirits industry’.

“This acquisition
is pivotal because
it significantly
accelerates our
international expansion,”
Mr Redondo said.

“Sheridan’s is not
only an iconic brand
with strong consumer
loyalty across more
than 50 markets, it also
strengthens our presence
in strategic channels
such as duty-free. With
Sheridan’s, we expect to
almost double our overall
business volume.”
The transaction will
see Casa Redondo buy
a ‘dedicated filling line
and production-related
assets’ but not the
factory in Ireland where
Sheridan’s is made.

Under the terms of the
deal, Casa Redondo and
Diageo will enter into
a ‘transitional services
agreement’ to cover
short-term production.

The transaction for
the Sheridan’s sale is
expected to be finalised
in January.

30 Pernod Ricard has partnered with fresh produce and juices group Dole to launch a RTD line
in the US.

The Malibu & Dole Ready-to-Drink
Cocktails range will feature 12oz canned
drinks with a 4.5% abv in four flavours:
pineapple, pineapple mango, pineapple
strawberry and pineapple dragon fruit.

It will also include 19.2oz large format
single cans in pineapple and pineapple
mango flavours.

The drinks are advertised as not
containing artificial sweeteners or colours.

Elisabeth Morris, Director, Brand and
Licensing at Dole Food Company added, “Both
brands are leaders in their category and
bringing them together in a highly desirable
and convenient format will only enhance the
consumer experience year-round.”
WX Brands’ Bread & Butter Brings First Low-ABV Wine to UK
WX Brands’ Bread & Butter Wines has brought its first low-abv wine to the UK,
following a successful launch in the US.

In a statement, Bread & Butter said the
launch of the lower alcohol Chardonnay
product, called Sliced, comes in response
‘to the UK’s growing demand for low and no
alcohol alternatives, driven largely by health-
conscious Gen Z and millennial consumers’.

The lower alcohol Chardonnay wine
carries a 9% abv. It is also advertised as low-
calorie, with 85 calories per 125ml serving.

Bread & Butter’s other wines sold in the
UK, the California Chardonnay and California
Pinot Noir both have a 13.5% abv. They are
sold in the UK through Majestic, as well as
supermarkets Sainsbury’s, Co-op and Ocado.

Commenting on the launch, Linda Trotta,
Winemaker at Bread & Butter, said, “The way
people enjoy wine is changing. More of us are
thinking about our health and alcohol intake,
but we still want that little moment of pleasure
a great glass of wine brings. Chardonnay
Sliced is our answer – all the buttery, balanced
flavour we love, just a little lighter.”
Bread & Butter Sliced launched in the
US in April last year. The product has also
been sold in British Columbia in Canada
but it is currently out of stock, according
to government-owned alcohol retailer BC
Liquor’s website at the time of writing.

Diageo ‘Working Hard’ to Respond to US Tequila Slowdown
Diageo is turning to price cuts and new products in the US amid slowing demand for Tequila
in a key market for the spirit.

Diageo lowered its forecast for annual
organic sales in part due to soft US demand
overall, with Tequila sales seeing pressure.

The company said its Tequila business
in the US had been ‘lapping tough
comparatives’ on sales of its Don Julio brand
during the quarter. Overall, the US spirits
market had faced ‘a weaker US consumer
environment’ than Diageo expected.

Speaking to analysts after the spirits giant
published its new guidance, interim CFO
Deirdre Mahlan said the sales growth Tequila
had enjoyed in recent years had slowed.

“There’s some category weakness that the
Tequila category, which had transcended
most of the poor spirits category for the last
couple of years, can no longer define gravity,”
she said.

INTERNATIONAL BOTTLER & PACKER | DECEMBER 2025



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