FINANCE
“Clearly we see through our reviews
that we’ve been doing internally and with
the board some opportunities for what
I would call substantial changes versus
portfolio trimming,” said Jhangiani.

Diageo has offloaded assets
including rum brands Cacique and
Pampero and Safari liqueur. The group
has also sold assets in Africa, although
in October it reportedly called off the
sale of its Pimm’s gin-based liqueur
after failing to secure an agreement
with potential buyers.

Mast-Jägermeister Sales
Slide in 2024
Mast-Jägermeister saw its net sales
decline 10% in 2024, with the company
pointing to a ‘historically challenging
market environment’.

The Germany-based group also said a
‘generally weak consumer climate’ and
‘major inventory adjustments’ by global
distribution partners as factors for
sales dropping from €961.7m ($1.07bn)
to €866m, excluding excise tax.

Mast-Jägermeister said the global
spirits industry faced a ‘shrinking’
market for the second consecutive year.

Political and economic instability
affected consumer sentiment across
nearly all key regions, the company
said, resulting in lower sales volumes in
major markets such as the US, western
Europe, Latin America, and China.

In 2024, shipments of Jägermeister,
the company’s core brand, fell from 118.4
million to 109.5 million 70cl bottles.

Heineken Buys Minority Stake in Energy-Drink Firm Tenzing
Heineken has purchased of a stake in UK energy-drinks business Tenzing.

In a joint statement issued, the
companies said the Dutch beer
behemoth had acquired a minority
shareholding in Tenzing.

Tenzing was set up in 2016 by
former Red Bull executive Huib
Van Bockel. The company had been
seeking for investment and Van Bockel
said the business had “looked for a
partner who could help us scale while
staying true to who we are”.

Tenzing markets its energy
drinks in the UK, the Netherlands,
Switzerland and Australia.

Heineken has been building its
interests outside beer through the
acquisition of stakes in fledgling firms.

Boudewijn Haarsma, the MD of
Heineken’s business in the UK, said, “This
is an incredibly exciting step for us.”
E L
A SACMI Opera 200 Roll-Fed Labeller
S R
FO Model: 15T-SR S1/EI 1/2/375
Little used and well maintained SACMI roll-fed labeller, manufactured in 2011.

Runs from Right to Left and supplied with change parts for 250, 330 and 500ml bottles.

Speeds up to 15,000bph (250, 330, 500ml) and compatible with other bottle sizes including 1 litre
and 2 litre (change parts not supplied for these sizes).

AVAILABLE FOR
VIEWING ON SITE
Maine Soft Drinks
Ballymoney Northern Ireland
BT53 7EX
Tel: +44 (0)28 276 62088
PRICE ON APPLICATION