PACKAGING DIGEST
THE UDP HALF PALLET IS
MORE THAN A LOGISTICS
TOOL IT IS A PROVEN DRIVER
OF REVENUE.

Laurent Le Mercier, EMEA President, Tosca
maximise revenue per square metre.

By combining operational efficiency
with promotional power, it helps
retailers drive sales and enhance
the shopper experience even in
compact or hard-to-use shop spaces.

For customers, it creates a cleaner,
more engaging experience with tidy,
accessible displays that keep products
intact and easy to purchase individually
reducing the clutter of fixed multi packs
and encouraging impulse buys.

These benefits are already proven
in practice. In the UK, the UDP half
pallet has been widely adopted by the
six largest retailers and more than 150
FMCG companies. Often paired with
Tosca’s 1- and 2-litre beverage trays,
it creates a complete, retail-ready
solution for beverage distribution and
merchandising saving time, reducing
costs, and driving significant additional
sales. This success has transformed the
way beverages are promoted and sold,
and is now sparking strong interest
across Europe, with retailers in a range
of industries adopting the solution.

“The UDP half pallet is more than
a logistics tool it is a proven driver
of revenue,” says Laurent Le Mercier,
EMEA President, Tosca. “By moving
directly from production to the shop
floor without the need for unpacking or
handling, it allows retailers to launch
promotions faster, optimise every square
metre of selling space, and generate
additional sales even when shelf space
is at capacity. In the UK, this approach
has delivered outstanding results for
beverage brands and retailers alike,
and we are excited to see the same
appetite growing across Europe.”
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Carlsberg Britvic Partners with DS Smith to
Create Sustainable Packaging Innovation
DS Smith has partnered with multi-beverage powerhouse Carlsberg Britvic to
upgrade its OTOR4 packaging to a new OTOR8 ‘Bag-in- Box’ design.

The updated design is the first stage of the partnership which is aiming to improve
the efficiency and sustainability of Carlsberg Britvic’s supply chain strategy.

Featuring a revised 8-sided shape that enhances strength, the new ‘Bag
in Box’ design enables an average of 25% more boxes to be loaded onto each
pallet. This optimisation reduces the number of pallets and lorries required
annually for the 115-mile journey between Carlsberg Britvic’s manufacturing
site in Leeds and the national distribution centre in Lutterworth.

As well as contributing to a reduction in carbon emissions, the upgraded
packaging provides further efficiency in the supply chain by optimising
warehouse storage space, reducing the risk of leakage, and improving stability
through its vertical design.

The launch of the new design is part of DS Smith’s wider partnership with
Carlsberg Britvic to improve the efficiency and sustainability of its supply chain
and packaging. Carlsberg Britvic has long been committed to carbon reduction,
with 75% of the grid electricity used to make its soft drinks in the UK coming
from solar panels, and more than £9m invested in carbon cutting technology at
its soft drinks factories in the past three years.

Liz Manuvelpillai, Sales, Marketing, and Innovation Director, DS Smith,
said, “At a time when efficiency and sustainability remain front of mind for our
customers, we’re thrilled to have delivered an effective packaging solution in
collaboration with Carlsberg Britvic. Our innovation will see fewer consignment
vehicles on the road, lower transport emissions, and contribute to supply chain
efficiency. Innovation, and sustainability are at the heart of what we do as a
company and this is the first stage of the innovative ‘Bag in Box’ project as we
support Carlsberg Britvic on their sustainability journey.”
Tom Fiennes, Sustainability Director at Carlsberg Britvic, said, “Every year
Carlsberg Britvic produces more than 25 million litres of soft drinks to be served on
dispense in pubs, clubs, bars and restaurants – and we couldn’t do this without
high-quality, innovative packaging. The new OTOR8 bag in box from DS Smith means
sturdier packaging for our customers, reduced storage space for everyone and, from
Pepsi MAX™ and 7UP to Tango and R. White’s lemonade, reduced carbon emissions
another milestone in Carlsberg Britvic’s journey to net zero carbon emissions.”
Kingsland Drinks Opens Way to Expansion for
Vinca Canned Wines
With demand for Vinca’s organic Sicilian wines climbing steadily, the brand
needed a production partner capable of scaling up efficiently.

Vinca’s range, including red, white, and rosé wines in 187ml cans, plus sparkling
options in 200ml cans, is now available through more than 100 retailers and
drinks specialists, as well as numerous hospitality venues. The wines are also
served on flights, cruise ships, trainlines, and at major stadiums and arenas, with
the brand earning a notable collection of awards. Anticipating substantial growth
in 2025 and even greater expansion in 2026, Vinca set out to find a partner with
advanced machinery and the capacity to support their ambitious trajectory.

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