IBP WORLD NEWS
KRONES REALISES THE
BAYREUTHER BRAUHAUS
GREENFIELD PROJECT
IT IS A PROJECT THAT IS RARELY SEEN IN GERMANY:
BAYREUTHER BRAUHAUS, A STATE-OF-THE-ART,
RESOURCE-SAVING GREENFIELD BREWERY, IS BEING BUILT
IN FRANCONIA - PLANNED AND REALISED BY KRONES.

The new brewery on the outskirts of
Bayreuth will be used exclusively for
the production of ‘Bayreuther Hell’ and
is designed for an annual capacity of
500,000 hectolitres.

Proven Technology for More Flexibility
While Krones’ subsidiary Steinecker
is responsible for the brewhouse,
fermentation and storage cellars, plus
the requisite utility systems, Krones is
supplying the entire bottling technology.

28 The new returnable-glass line, rated
at 40,000 bph, relies on tried-and-
tested Krones technology - from bottle
washing to filling and labelling, all the
way through to packaging. “The new
bottling line will consist of the same
machines that are already in use at our
Maisel’s brewery, just 1.5 kilometres
away. This allows us to remain flexible
when deploying our employees at both
sites,” explains Jeff Maisel, owner of the
Gebr. Maisel brewery. “In addition to this
flexibility, we also clearly formulated
another goal at the start of the project:
The new brewery should be one of
the most modern of its kind in Europe
and work as resource-efficiently as
possible,” adds Maisel.

Focus on Sustainability
The centrepiece of the new brewery is
the forward-looking energy concept:
a photovoltaic system supplies
environmentally friendly electricity,
while a wood chip system contributes
to heat generation. The brewery is
operated with two different heating
circuits: A high-pressure hot water
system for wort boiling from the energy
source wood chips and the other
INTERNATIONAL BOTTLER & PACKER | JUNE 2025