NEWS
COVERIS LAUNCHES
CIRCULAR SOLUTION
FOR STRETCH
SLEEVES WITH RECOVER
COVERIS LAUNCHES SLEEVEFLEXR STRETCH,
A NEW CIRCULAR STRETCH SLEEVE SOLUTION DEVELOPED
USING UP TO 75% RECYCLED CONTENT.

Unveiling at Plastics Recycling Show
Europe, the innovation sets a new
sustainable benchmark in the stretch
sleeve market and compliancy with
the Packaging and Packaging Waste
Regulation (PPWR). The development
is made possible through Coveris’
recycling business, ReCover.

Available with 35%, 50% or 75%
recycled content, SleeveFlexR Stretch
introduces a sleeve-to-sleeve circular
process by Coveris and ReCover. Printed
sleeve waste materials collected via
existing recycling infrastructures are
recycled at Coveris’ ReCover facility.

Pioneering de-inking technology
removes ink from the material during
recycling to produce high-quality post-
consumer recyclate (PCR).

Aligned with the ReCover mission
of keeping plastic circular in support
of Coveris’ No Waste sustainability
strategy, the PCR resin is used in the
production of SleeveFlexR Stretch
sleeves at the Coveris manufacturing
facility in Warburg, Germany, for
beverage, dairy, home and personal
VISIT OUR WEBSITE | www.binstedgroup.com
care, and speciality and agro chemical
sectors. Driving a circular economy
within the stretch sleeve sector,
SleeveFlexR Stretch solutions are
compliant with European Union PPWR
mandated levels of recycled content for
plastic packaging, and the UK Plastic
Packaging Tax.

Coveris’ lightweight SleeveFlexR
Stretch sleeves, made from
polyethylene (PE), feature elastic
properties that allow them to fit
tightly around bottles and containers
without heat or glue. They provide
an effective and robust packaging
format for communicating essential
consumer information whilst delivering
outstanding brand appeal. Stretch
sleeves are designed to be easily
separated from primary packaging
formats enabling efficient sorting into
individual recycling streams.

The introduction of Coveris’ sleeve-
to-sleeve PCR model complements
sectors such as bottling where an
established recycling infrastructure
exists. It allows brand owners and
retailers to enhance the environmental
performance of their packaging with
both bottle and sleeve components
operating in a circular process.

The SleeveFlexR Stretch solution
is also effective in sectors such as
beverage and dairy where consumers
are making point-of-sale purchase
decisions. Aligned with PPWR
requirements, rigid plastic bottles
are featuring increasing levels of
PCR content which can affect their
appearance. Providing 360-degree
product decoration, the SleeveFlexR
Stretch solution delivers high impact
shelf-presence, mitigating any visual
impact of PCR content in the primary
packaging component.

“This is a breakthrough for the
stretch sleeve market,” said Philipp
Niehues, Business Development
Director at ReCover. “By combining
Coveris’ packaging expertise with our
award-winning ReCover de-inking
technology, we’ve created an innovative
sleeve-to-sleeve recycling model for
post-consumer material. It works with
existing infrastructure and the option of
35%, 50% or 75% levels of high-quality
recycled content moves us beyond PPWR
compliance to offer real circularity
and a broad portfolio of sustainable
solutions for our customers.”
 www.coveris.com
21