WORLD NEWS
INNOVATION IN
EVERY SIP
TH TRUE MILK, A MAJOR PLAYER AND INNOVATOR IN
VIETNAM’S DAIRY AND BEVERAGE SECTOR, CONTINUES TO
EXPAND ITS PRODUCT OFFERING WITH THE LAUNCH OF
TWO NEW SNACK DRINKS FOR CHILDREN: CHOCOMALT WITH
HEARTY OATS OR CHEWY NATA DE COCO – BOTH OFFERING
A FUN AND NUTRITIOUS SNACKING EXPERIENCE IN A
CONVENIENT ASEPTIC CARTON.
This marks TH true MILK’s expansion
of its dairy portfolio, made possible
with the SIG Drinksplus technology.
Riding on the success of its
previous snack drink launch, TH true
MILK LIGHT MEAL, a nutritious blend
of milk, oat flakes, and nuts, TH true
MILK continues to innovate. The new
chocomalt snack drinks not only cater
to Vietnamese consumers’ growing
appetite for healthy indulgence but
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also leverages a technology that
allows filling of beverages with real,
perceptible pieces of grains, fruit,
vegetables, nuts or jelly into aseptic
cartons using SIG’s standard aseptic
carton filling machines for beverages.
The new products combine
chocomalt, a blend of natural barley
and cacao extract, with either chewy
nata de coco or hearty rolled oats
and delivers a unique multi-sensory
drinking experience. Consumers
can enjoy the texture and taste of
wholesome ingredients ready-to-drink
in a convenient packaging solution.
“At TH true MILK, innovation means
delivering more than just flavor – we
deliver experiences,” said Mr. Phuong
Nguyen, Marketing Manager at TH true
MILK. “Thanks to the SIG Drinksplus
technology, we’re able to offer something
truly groundbreaking for Vietnam. The
new chocomalt snack drinks are indulgent,
nourishing, and it’s perfect for on the go.”
The proven SIG Drinksplus technology
empowers beverage manufacturers
to aseptically fill carton packs with
beverages containing up to 10%
particulate content using standard
SIG filling machines for beverages.
All it needs is an easy-to-install ‘SIG
Drinksplus upgrade kit’. The bits, adding
extra value to the beverages, can be up to
six millimetres in length and width. The
drinking straws for those products can be
up to eight millimetres in diameter and
make drinking the products easy and fun.
SIG Drinksplus opens the door to brand
new products and categories, helping
f&b companies to meet new consumer
trends and address new consumer
segments and consumption occasions.
The cornerstone of the technology is
SIG’s advantageous sleeve system where
each carton sleeve is individually shaped,
filled and ultrasonically sealed above the
filling level and not through the product –
providing aseptic safety of the product.
“SIG Drinksplus is more than just
a technology – it’s paving the way for
product innovation,” said Kha Vo Xuan
Minh, Country Manager Vietnam at SIG.
“By enabling our customers to add value
pieces to beverages using their already
installed standard SIG carton filling
machines for beverages we’re not only
helping them tap into emerging consumer
trends, but we’re also boosting what’s
possible in the world of aseptic packaging.”
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