IBP WORLD NEWS
SIG LAUNCHES
CLEAN COMMIT
A NEW SIG INITIATIVE, CLEAN COMMIT, IS MAKING IT EASIER
FOR CONSUMERS TO UNDERSTAND THE REAL BENEFITS OF
ASEPTIC PACKAGING. CLEAN COMMIT IS A CONSUMER-FOCUSED
DIGITAL PLATFORM AND ON-PACK LOGO DESIGNED TO RAISE
AWARENESS ABOUT THE HEALTH, SAFETY, AND ENVIRONMENTAL
ADVANTAGES OF ASEPTICALLY PACKAGED FOOD.

Aseptic packaging plays a critical
role in the future of food. The gentle
aseptic process locks in essential
nutrients and keeps products shelf-
stable without added preservatives.

Aseptic packaging also reduces energy
use by removing the need for the cold
18 chain. It also helps to reduce food
waste by extending the shelf-life of
food. With Clean Commit, the message
is on the package helping consumers
recognise the real value behind the
packaging and choose brands that
prioritise health and the planet.

Clean Commit is both an educational
website and a trusted on-pack logo
consumers will find on select food and
beverage packages created by the team
at SIG to signify that the packaging is
aseptic. Products bearing the Clean
Commit logo enable consumers to
make an informed choice in favour of
aseptically packaged products and their
benefits. This makes it easy for shoppers
to spot better options and feel confident
in their choices.

SIG is a leading aseptic packaging
solutions provider for the food
and beverage industry. “We want
consumers to know what’s in their
food and what keeps it safe, nutritious,
and sustainable,” said Christoph
Wegener, Chief Markets Officer at SIG.

“Clean Commit lets us speak directly
to consumers about how aseptic
technology works and why it matters
more than ever in today’s food systems.”
INTERNATIONAL BOTTLER & PACKER | DECEMBER 2025