IBP NEWS
GENTLEBRAND SIGNS ZELDA
SMARTWEIGHT WATER
REDEFINING SUSTAINABLE ELEGANCE: GENTLEBRAND DESIGN
AGENCY HAS RECENTLY SIGNED ZELDA WATER, A NEW
REVOLUTIONARY PROJECT IN THE MINERAL WATER SECTOR.

The Zelda no label bottle is made
from 100% BioPET, a fully renewable
bio-based material that combines
aesthetic appeal with environmental
responsibility, designed to meet
the needs of an increasingly eco-
conscious market.

The design of the Zelda no label
bottle is the result of Gentlebrand’s
creativity and vision. Made from 100%
BioPET – a recycled and renewable
material – it embodies a commitment
to sustainability without sacrificing a
sophisticated and distinctive shape.

The flowing lines and transparent,
18 minimalist appearance echo the
elegance of the premium Zelda
Horeca version, while maintaining a
strong, recognisable visual identity.

A distinctive feature of the design
is the integration of Smartweight
technology, which allows for reduced
packaging weight while maintaining
strength and functionality. This
feature optimises every stage of the
product lifecycle – from production
to transport and disposal – while
significantly reducing environmental
impact. By eliminating the label,
the recyclability of the product is
increased, as it reduces the mix
of materials used to produce the
packaging. Available in four formats (20 cl,
33 cl, 55 cl and 150 cl), Zelda Water
adapts to different consumption
contexts, bringing a touch of accessible
luxury to everyday life. The project
represents a concrete vision of the
future of bottled water, where design,
innovation and sustainability coexist
in perfect balance.

The intended end-of-life solution
for this packaging is full recyclability,
enabling a true ‘bottle-to-bottle’
recycling process. After use,
the packaging can be collected,
processed, and remade into new
bottles within the same traditional
PET recycling stream.

INTERNATIONAL BOTTLER & PACKER | JUNE 2025