NEWS
optimisation are now central to shelf-
ready success.

Again, this isn’t a one-time fix,
instead it requires continuous
refinement. Suppliers need to work
with customers to track how SRP
performs over time, does it tear
cleanly, stack securely, or hold up
during transit, and use these findings
to make improvements based on real-
world feedback.

Newlat Food to Buy Diageo Drinks Plant in Italy
Italy-based Newlat Food has agreed to acquire a Diageo drinks plant in the
country that had been earmarked for closure.

Newlat has signed an exclusivity
agreement to buy the production
facility in Santa Vittoria d’Alba in the
north of the country.

In November, Diageo announced
plans to close the site, which bottles
Smirnoff vodka and Captain Morgan
rum, by the end of June next year, a
decision that prompted industrial action.

In a brief statement, Newlat said
the facility has ‘extensive experience’
in the production of alcoholic
beverages, ready-to-drink products
and low- or no-alcohol lines.

SRP as a Value Driver
When shelf-ready packaging is
treated as a strategic asset, rather
than an afterthought, it begins to
unlock measurable supply chain
benefits. Less time spent on rework.

Fewer product losses. Improved pallet
fill. Lower emissions through material
and logistics optimisation. As
retailers expand their in-store media
offerings and retail media costs rise,
SRP provides a unique, cost-effective
channel to communicate directly with
shoppers at the fixture. By investing a
little more in print quality and design,
brands can leverage SRP to deliver
impactful messaging and product
benefits right where purchase
decisions are made, maximising
visibility and engagement without
the significant expense of other retail
media placements.

For bottlers, these incremental
gains can add up quickly, particularly
in high-volume, fast-moving
categories like beer, cider, soft drinks
and mixers.

The key is treating packaging not
just as a container, but as an enabler of
efficiency across the chain. From design
brief to store shelf, shelf-ready formats
that are smart, scalable, and aligned
with business goals help brands
respond faster and operate smarter.

In an industry where speed,
accuracy and shelf impact are all
essential, SRP is no longer just
about looking the part, it’s about
performing at every stage.

VISIT OUR WEBSITE | www.binstedgroup.com
“One Stop Shop” to the conveyor, bottling
& packaging industries since 1991.

Machining all plastics & metals
▪ CNC milling, turning & routering
▪ Laser cutting plastics
▪ Guard fabrication
▪ Spindle moulding
Largest UK stockist of conveyor components
(SystemPlast & Rexnord)
▪ Wear strips, tracks & bends
▪ Conveyor chains (plastic & metal) & modular belts
▪ Bearings, sprockets, side guides & frame components
▪ Modsort & Rexnord curve systems (90° & 180° drop-in solutions)
Tel: 01842 820400
sales@slplastics.co.uk ~ www.slplastics.co.uk
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